Fields of study in relation to social data science are numerous. They can be based on both digital data collected from e.g. the social media, register data, customer data or on other types of digital traces that people are leaving, for instance by their personal use of the internet, their use of smart phones and of other digital services. These enormous sets of data can also be combined with qualitative data collected through anthropological field work etc.

Social data science gives researchers and students not only the opportunity to process and analyse large volumes of social data, but it also enables them to connect big data to human behaviour, networking and the exchange of opinions and other significant patterns in modern everyday life.